About SEO for small businesses
SEO, or search engine optimization, is a powerful tool that small businesses can leverage in order to broaden their reach and increase their visibility to new customers.
SEO consists of a series of practices in website design and development and content management that enable a given webpage to be displayed among the top results for a specific search or a certain set of searches. This provides a competitive advantage to businesses, allowing them to promote their websites in a very targeted manner to potential customers who are actively searching for related words or phrases.
Search engine optimization has evolved significantly since it was pioneered many years ago, and it continues to change rapidly.
Changes and updates in SEO practices
The algorithms that drive search engines like Google and Bing are constantly being refined to be smarter and more intuitive. At the same time, developers are continually finding new ways to weed out spam results and ensure that quality content is prioritized in search engine results.
As a consumer, this is good news- searching is becoming easier and more effective than ever. As a marketer, however, this can be a headache. The frequent “tweaks” to search engine algorithms can send a site plummeting from a #1 result to disappearing off of the first page.
As a result, best practices and methods of SEO need to be continually evolving to keep up with the algorithm changes and other fluctuations in the industry. Doing so is the only way to ensure that your search engine optimization results sstay consistent and effective over time.
Partnering with a Charlotte, NC SEO expert
SEO is one of the most rapidly evolving areas of digital marketing. In fact, keeping up with the nuances and the algorithm changes can seem like a full time job. If you want the inarguable business benefits of effective SEO without the level of time investment required to keep up to date on the latest practices and methods, then working with an expert consultant might be the best fit for you. As an added benefit, an experienced consultant can also help you with other aspects of digital marketing.
If you are located in or around the Charlotte, North Carolina area, consider contacting the marketing team at SCD Consulting Services. Founder Shirley Cress Dudley and her experienced staff have years of expertise creating and implementing holistic online marketing and digital marketing strategies for companies all over the US. You can count on SCD Consulting Services to help you with search engine optimization, website development, social media marketing, and more. Contact SCD Consulting Services today and learn more about how they can help you grow your business with digital marketing.