SEO is a key facet of a well rounded digital marketing strategy. SEO, or search engine optimization, refers to the strategic design and management of your website in such a way that it appears as a top entry in search engine results for certain key words of phrases.
Search engine optimization is organic, meaning that the appearance of your web page in search results is not due to paid placement. It is ideal for many businesses because it provides the flexibility of choosing, and sometimes changing, the keywords and phrases that are targeted.
How SEO works
Behind the scenes, search engines use incredibly advanced and detailed algorithms to determine the ranking of results. These algorithms look as many different factors about websites and “score” them to determine where a result is placed. For example, frequency of keyword usage, links to and from other sites, and variety and freshness of content are all factors that can make a website rank higher in the search engine algorithm.
By determining these factors and structuring your website to take advantage of them, you can influence the placement of your site in search engine results.
SEO and your digital marketing strategy
Higher placement in search engines can be a boon when it comes to gaining new customers or increasing awareness about your product or service. However, it can also be very competitive, with many different individuals and businesses vying for the same popular keywords. It takes some experience and hard work to implement a truly successful and sustainable search engine optimization strategy.
SEO expert in Charlotte, NC
Search engine optimization can be a critical part of your digital marketing strategy, but it is important to remember that it is just one piece of the puzzle. To be truly effective in online marketing, you will want to be leveraging many different facets of digital marketing. If the thought of this seems to overwhelming or time consuming, you may want to consider the benefits of working with an expert online marketing consultant to help you with search engine optimization and other initiatives tailored to your specific business objectives.
If you are located in or around the Charlotte, North Carolina area, consider contacting the marketing team at SCD Consulting Services. Founder Shirley Cress Dudley and her experienced staff have years of expertise creating and implementing online marketing strategies for companies all over the US. In addition search engine optimization, you can count on SCD Consulting Services to help you with website development, social media marketing, and more. Contact SCD Consulting Services today and learn more about how they can help you grow your business with online marketing.