SEO does not always mean relying on expensive experts who carry out mysterious actions with unknown tools. Most SEO actions consist of the execution of simple practices, most of the time neglected or, sometimes, completely absent.
Here are simple SEO actions that you can also carry out in by yourself, aimed at improving the positioning on Google of your site. Of course, if you want to do them yourself, you’d better have a bit of experience. Otherwise, it’s best to go to a digital consultant or SEO consultant.
Measure your ranking.
If you need to lose weight, you need to have a check-up first. If you want to run the marathon, get a medical exam, and measure your time, blood pressure, and heart rate in the first few workouts. Any action that is aimed at improving requires that you first measure the state of the current situation so that subsequent measures can compare with the future situation and understand the extent of the improvement.
If you want to improve the SEO positioning of your site, first check and measure your current positioning, so you will compare it with the positioning you will reach later; only then can you draw conclusions.
Not sure what or how to measure your website’s SEO ranking? There is a very simple method: run the queries on Google that you find most interesting (the ones that your target would do), and identify where the first of your pages appear, noting at what position it is. Create a grid in an electronic sheet, in which for each query of interest you note the position of a page on your site today. After a few months, run the same queries again, and note the new location.
Review your target keywords for the SEO
You have target keywords, right? If you have already built your site to perfection, then you have already optimized it on certain keywords: the target keywords. This means that you have already optimized the pages of your site, applying to be first on Google on certain search queries. If you don’t know what target keywords are, you definitely need to review your site, your content, and your digital marketing. Think back to your target keywords. And enrich the site texts accordingly.
Optimize content for users and for Google
Reread the texts on your site and, for each piece of content, be sure to clarify the key point to your reader right away. If your page serves to clarify a doubt, immediately provide the answer in the first few lines, and use the rest of the content to learn more. Don’t use suspense, which works very well in novels, but doesn’t work on the web. Don’t go around the problem. Give the solution immediately.
Content structured in this way is not only more appreciated by your users, but also by Google’s algorithms, and ranks better.
Create magnetic and catchy titles
The title is the first and most important lever that will push your user to read your content. The title of your content is also what will be presented in the Google search result, along with the titles of other competing content. Therefore, write it very, very carefully, and expertly. Write headlines better than your competitors write them. Do better.
SEO experts in Charlotte
Although SEO could be very technical and require being an expert or employing the services of an expert to be successful with it, there are some seo activities you can carry out on your own. Especially of you have the time to spare. Many of the activities stated in this article can be easily executed. But as always, it is best advised to employ the services of an expert to save you the time of learning to do all these.
For an effective SEO strategy, you may need the services of an SEO expert. SCD consulting services are experts in seo. Our experts have the experience, resources, and knowledge to develop a an effective seo strategy for your business and build a great online presence. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.