Social media marketing in 2019
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Social media marketing is completely changing our approach to how we sell products and services. Social selling gives salespeople the ability to connect directly with customers. Recent surveys suggest that the vast majority of top-performing salespeople use social media as a significant part of their sales strategy. However, it is not simply a matter of jumping online and collecting orders. Social selling requires well-developed social media marketing strategy.
Recognizing the difference
The terms are not interchangeable. Social media marketing uses the most popular platforms to draw in marketing qualified leads. Traditionally, salespeople identify the marketing qualified leads, and they use email marketing and calls to action to convert these leads into clients. However, social selling puts the traditional sales process back on social networks. Instead of emailing a prospect, salespeople connect with them on social networks. Instead of contacting the prospective customer via email, now a salesperson might create a direct connection by commenting on a Facebook post.
Why the move toward social selling?
The move toward utilization of selling tactics on social media is advanced by the audiences’ receptiveness toward social selling. Social media platforms provide tools to track social selling campaigns, helping salespeople keep up with leads and to determine the most effective strategies.
First steps in social selling techniques
For businesses that want to start social selling, the first step is to know which platforms are most valuable. For example, B2B companies are going to be heavily involved in LinkedIn. B2C companies will be very active on Facebook, Instagram, and Twitter. Salespeople should have consistent and well-built pages. They should focus on posting valuable content that is of interest to the prospective customer, not sales content.
Connecting with prospects
Sending a LinkedIn message is usually a nonintrusive way to begin a conversation. Begin the conversation by giving the prospect something relevant such as an article or news post. It always helps to answer a question the person had online. Once you develop a legitimate exchange, salespeople can then begin to push sales materials. Remember, social media marketing is all about developing relationships.
Social media marketing experts in Charlotte, NC
Looking for social media help, SEO, and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call them today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing.