The mass appeal of social media
Social media marketing managers would like to know that their efforts are effective, whether they work for a startup or a giant corporation. Companies of every size understand the value of using social media these days. The masses are logged on to some social media platform every single day of the week. This means that there is a large pool of potential customers online, unfortunately, it doesn’t mean you’re your strategy is the one that best conveys your message. Remember, the goal for social media marketing is not just to reach potential customers, but to develop and increase brand recognition with them. Hence, we come to 2 social media marketing pratfalls to avoid for 2019.
- Using the wrong strategy
Just as it is important to develop the right strategy for your business processes before you become operational, it is just as essential that you develop the right strategy before creating a presence in the social media. One of the biggest mistakes that social media mangers commit, is to get the attention of all their followers with great content, and then they disappear for long stretches of time. When you get users interested enough to ask questions, or to look for more content from you, they will be lost virtually forever if you do not maintain a regular presence and remain conversational. When developing your social media marketing strategy:
- Have clearly defined goals and objectives
- Identify a precise target audience
- List the approach that you will use during your campaign
- Spend the proper amount of time engaging with the target audience
When establishing your goals for a marketing campaign, determine at the outset, if the goal is to direct traffic to your website or to increase customer engagement. Clearly defined goals also make it much easier to measure your success to see how you’re doing. If you don’t have a clearly defined target audience, the message you attempt to convey to them will be unclear at best. This is why so many social media marketing campaigns fail to reach those people who should be most inclined to purchase a company’s products or services.
- Overlooking paid advertising and video
Social media marketing can be extremely effective, but the organic reach is very low. The lesson to be learned here is no to overlook the effectiveness of paid advertising. The nominal amount of money that you invest in paid advertising is well worth it. The numbers show that you can reach far more users through paid advertising than you could through brand building alone. Do not make the mistake of overlooking video content. Video has become king in terms of Internet content. Especially for social media, it is far more engaging than written text. Potential customers absorb it naturally because it requires very little mental engagement. The information presented in a video is quickly absorbed and is far more entertaining. Considering the benefits of video content and paid advertising for 2019, will make your marketing campaigns much more successful.
Social media advertising experts in Charlotte, NC
Looking for social media help, SEO, and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing and sending you more traffic and customers.