Social media marketing has many different ways you can promote your business on social media. This is why it is one of the most popular forms of advertisement.
Photo promos
The photo ad is perhaps the most common sort of advertisement, and it may be seen almost anywhere, including on news feeds, sidebars, and banners. They may be made with less effort than other types of advertisements, such as movies and tales, but the quality of the photographs that you use is essential to their success. Because they put the product directly in front of the consumer, photo advertisements are an excellent tool for increasing brand recognition. Simply make sure that the design aesthetic of your photographs is the same as that of your posts and stories so that consumers will quickly recognize the ad as belonging to your company.
Video promos
Moreover, half of all people who use social media will view a video in its entirety if it is less than one minute long. However, this number drops significantly as the length of the video increases. This indicates that you have a limited amount of time to successfully catch a person and keep them engaged with your content. Users may easily watch and engage with your short looping video advertisements while scrolling through their feed on sites like as Instagram and Facebook. These ads can be created using the platform’s native editing tools.
Story promos
As a direct result of seeing an advertisement for a product or service on one of Instagram’s Stories, fifty percent of the platform’s users went online and made a purchase of some kind. And taking into account that Instagram now has one billion active users, this is a massive chance for you to make your company noticed. When you use Facebook Stories for advertising purposes, a photo can be seen for up to six seconds, while a video can play for up to fifteen seconds. On the other hand, advertisements on Instagram Stories can be up to one minute and twenty seconds long, regardless of whether they are photographs or videos. The Stories advertisements that appear on both platforms take up the entire screen, putting the spotlight squarely on your product for as long as the user is paying attention to the advertisement.
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