What is social media marketing?
Social media marketing is the use of social media platforms to connect with your fans, your audience to build your brand, increase sales, and drive website traffic. This involves posting and publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the major social media platforms nowadays.
Social media marketing four core pillars
Before you dive right in and post something on social media, let’s take a step back and look at the bigger picture. Let’s talk about your social media strategy.
What are your goals? How can social media help you achieve your business goals? Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales.
Which social media platforms do you want to focus on? The major social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. When starting, it’s better to pick a few platforms that you think your target audience is on than to be on all platforms.
What type of content do you want to share? What type of content will attract your target audience best? Is it images, videos, or links? Is it educational or entertaining content? A good place to start is to create a marketing persona, which will help you answer these questions.
- Planning and Publishing
Social media marketing for most businesses usually starts with having a consistent presence on social media. By being present on social media platforms, you allow your brand to be discovered by your future customers.
- Listening and Engagement
As your business and social media following grows, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social posts, or message you directly. Ensure that you take time to reply to these messages.
When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social media ads allow you to reach a wider audience than those who are following you.
Social media marketing experts in Charlotte, NC
Are you in the Charlotte area? Do you want to increase your sales target, identify, understand & sell to your ideal clients? Visit SCD Consulting today. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.