SEO is aimed to get a website rank higher, also increase the value of content for a user, as well as for search engines. But do you really need this? How to consolidate your content right? Find all the answers below.
SEO and the importance of content consolidation
SEO experts say that content consolidation is very useful for SEO. We understand that saying that “consolidation is useful” is not enough to understand what this process can give you, so let’s be more precise. Content consolidation is getting rid of irrelevant, outdated, thin content and grouping pages, articles, blogs, i.e., pieces of content into the in-depth, most relevant, and ultimately useful resource on a specific subject.
Reasons why content consolidation is good for SEO
SEO experts say that this allows meeting the quality and relevance standards of Google and other search engines. You can turn your similar competing pages that are ruining each other’s potential into a genuinely useful piece of content that would compete successfully with other sites, not with your own pages.
Regular checks, updates, consolidations allow providing your site visitors with the best version of the article, blog, etc. You get fewer pages with much better content,
and that is good from the perspective of SEO and is treated as the right policy by search engines. It is a good way to make old pages rank again just by updating them.
Reasons why you should consolidate your content
How do I know if my content needs to be consolidated? Generally speaking, there are a few reasons to start working on removing/refreshing/updating/editing the existing content, which are thin content, duplicate pages, outdated posts, and content that brings no traffic.
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