Search engine marketing- learn more

Search engine marketing, also called SEO, is a method of driving traffic to a website through organic or paid placement. Utilizing best practices in search engine marketing can help your product or service appear first in results on Google, Bing, or other online search engines. This increased visibility of your website can help you convert searchers to customers. Today, consumers are more and more reliant on the internet to learn about products and services. In fact, 81% of shoppers conduct online research before making big purchases. The same is true for consumers looking for services or providers.

How can I make search engine marketing work for my business?
There are many different ways to utilize this strategy. There is no one “right” or “wrong” method. The best application of search engine marketing for a particular company will depend on several factors, such as:

• The industry, and its relative competitiveness or saturation in the market
• The type of product or service being offered
• The target market- whether it is very broad or very specific, geographically diverse or locally targeted

For many small businesses, it is ideal to work with an experienced partner or consultant to craft a search engine marketing strategy. An industry expert can help you understand if organic placement, paid placement, or a combination of both is best for your business. He or she can help you clearly define your goals and reasonable expectations for a search engine marketing campaign, and provide clear metrics to measure the relative success of your online efforts.

It is a great tool for many businesses because the results are clear and quantifiable. You can measure the increase in traffic to your website directly attributable to the search engine optimization campaign.

For many businesses, search engine optimization is a part of a broader online marketing strategy. Consider working with an expert who is well versed in all aspects on online marketing and social media management in order to maximize synergies with your other online efforts.

Where can I find a search engine marketing partner in Charlotte, NC?
If your business is located in or around Charlotte NC, consider working with a search engine marketing expert who knows and understands your local market. The experienced team at SCD Consulting Services can help promote your business and expand your reach with search engine marketing.

If you are ready to experience a boost in your business and reach targeted potential customers in your area, contact SCD Consulting Services today. In addition to search engine marketing, local business coach and marketing expert Shirley Cress Dudley and her team can help you with website design, email marketing, social networking, and more.