SCD Consulting Services

Pay Per Click

Under the Pay Per Click model, an advertiser is charged each time a user clicks on their online advertisement. Sponsored search and sponsored advertisements are some names for it. One of the most common types of PPC ads is paid search ads that are portrayed alongside the search engine results. Display advertising, especially banner ads, along with remarketing, is also a common type of PPC advertising.

Local SEO

Local search engine optimization is one type of search engine marketing with a geographic element. Local SEO aims to list your business in Google Maps results. Local SEO targets to increase the visibility of businesses within a certain geographic area. Here clicks are not charged. Optimizing your business presence online for queries fired by the local audience, in other words, implies ensuring people can locate your business online as well as offline. Local search results appear towards the middle section of the search engine result pages and are indicated with a map. To get local search results, the query should include locally found business categories like “dental clinic“ or “grocery store.” It takes around 1-8 months to find your business displayed in the local search results.

Organic SEO

Organic SEO is different from other types of search engine marketing. Organic SEO makes an effort to display your business on organic search, non-local, and unpaid results using rapid strategies like keyword research, link building, etc. No fees are applied to clicks On your website. Organic search results lie between paid search results. Sometimes if any local search results are displayed, then the organic search results appear below them. They appear as traditional blue links or non-traditional ones. You can view your content in search results within 4-6 months based on the quality of your SEO efforts, competition, etc. Organic SEO focuses on website and content creation that is worth ranking. To gain a top ranking, you must implement organic SEO strategies. Creating a variety of engaging, high-quality content to gain maximum visits, links, and reviews can boost ranking.

Find top search engine marketing team in Charlotte

If you’ve got a business that’s struggling, look no further! We’re here to revive it and make it thrive and reach new heights. Search engine marketing is the best way to promote your brand in 2022. Everyone and their pets are online these days. Gone are the days when you have to stare at billboards. As long as you promote your business the right way using SEO-optimized techniques, there’s no limit to the heights it can reach. Our team of experts is exactly what you need to reach new customers and clients. Together we can make your business a well-known brand among the Charlotte community. Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.