Website design for Charlotte businesses
Website design is crucial because it determines how your audience will perceive your brand. Your initial impression can either get them to remain on your page and learn about your business or leave your page for your competitors. Let’s put it another way… SEO gets the prospective customers to your page, and good website design helps you keep them on your page. To build the best website for your business; You must commit yourself to understanding the importance of website design. Let’s look at the following reasons that website design is important.
Setting the first impression
Have you ever been in a brick and mortar store that was dirty and/or unorganized? When prospective customers visit your website, it becomes their first impression of your business. Research suggests that within the first seven seconds of observation, people will form a solid impression of who you are. Some research advocates that a tenth of a second is all it takes for someone to determine traits like trustworthiness. Either way, your business will be judged within seconds. If your website looks cluttered or outdated, your audience will immediately have a negative impression of your business. Great website design helps to keep your leads on your page.
Website design aids your search engine optimization strategy
Although it sounds complex, web design elements and practices can influence how you publish content on your website. This affects how search engine spiders crawl and index your website. Aside from determining how content is presented on your website, certain web design elements can directly affect SEO. Web design can be difficult to understand. The best way to ensure proper website design and search engine visibility is to consult with a Charlotte website design agency.
Your website is an important part of customer service
People are going to judge how you will treat them by looking at your website. Subconsciously, your design tips them off as to how you view your audience. It is safe to assume that if a company doesn’t put any effort into its website design, that company won’t put any effort into helping them. Research reveals that people feel more welcome on pages that are bright, modern, and inviting.
In conclusion
Your website is the digital face of your business. If someone walked into your physical location, wouldn’t you expect your employees to put on a friendly face to make them feel welcome? An updated and modern website design becomes that friendly face to greet your new visitors.
Website design by Charlotte SEO experts
Are you looking for local SEO and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective website design, moving your business to the top of the search engines, sending you more traffic and customers.