Why is content so important to my digital marketing strategy for Charlotte?

Digital marketing and content for Charlotte, NC

Digital marketing is the lifeblood of every modern business, and the life force of digital marketing is content. In 1996, Bill Gates wrote an essay in which he discoursed future of the Internet. He asserted that the internet will become a marketplace for content, and he coined the phrase, “Content is King.” We live in the age of sound bites, and that does not allow us to understand the depth of his foresight. At the time he made this prediction, less than 1% of the population had access to the internet. Here we are, nearly a quarter of a century later, with unprecedented focus on content marketing strategies. Content indeed reigns, not only because it produces results, it is also remarkably cost-effective.

The main objective of digital marketing is 3-fold:

1. To Attract and Engage
2. To Capture and Nurture
3. To Convert and Measure

Content in its various forms, is crucial to helping us achieve these objectives.

What is content marketing

Content is helpful material that is educational and entertaining. It is produced with the intent of providing value to, connect with, or selling your product and/or services to your target market. Content is created in a number of forms:

1. Blog articles
2. Videos and/or Vlogs
3. Graphics
4. Quote cards
5. Images
6. White papers
7. Reports
8. Online training

Why content marketing?

Content marketing is not only tremendously effective, it is the vehicle through which your company can build its reputation for leadership and expertise. It also allows you to provide share your unique selling proposition. Content marketing is extremely prolific. This is part of what makes it so cost effective. After time, you will have built up a valuable collection of online assets consisting of articles, videos, and images that you can repurpose and share for years to come. For example, you can creatively turn one blog article into:

• Videos
• Facebook posts
• Instagram posts
• Tweetable Tips
• Twitter gifs
• Quote cards
• Infographics
• Pinterest Images

Once you have created other pieces from your blog, you can even embed these new assets into the original post, creating a new and more interactive piece of content. When you focus on creating quality content with regularity, it won’t be long before you are amplifying and promoting dynamic content to your target audience.

Digital marketing expert and consultants for Charlotte businesses

Looking for social media marketing, SEO, and website design services in the Charlotte region? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories.

You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing and sending you more traffic and customers.