SCD Consulting Services

Online marketing for Charlotte businesses

Online marketing in Charlotte NC managers who are planning their budgets for 2020 understand that business online marketing is no longer optional. We have jumped the shark to where so much of what we do to find new customers has moved online. Online marketing is essential for any Charlotte business that wants to continue to grow and succeed. In the past, the average Charlotte business could put up a website and hope to start attracting some customers through it. In the beginning the reason it was so easy was because a lot of businesses didn’t have an online presence. Today, nearly every business is online, making competition for targeted rankings incredibly competitive.

Why content is important for online marketing

There are many different channels that fall under the term, ‘Online Marketing.’ SEO, social media, email marketing, pay per click, and paid advertising are the most common online channels businesses use to connect with potential customers. Each channel may seem very different in nature, but one thing is linked to them all. That link is content. Quality content is an extremely effective way to connect with potential customers. Whether you want your Charlotte business to rank well for a specific search phrase in the search engines, or you want more people to engage with your business through social media, content is the driver of those interactions.

What is great content?

As explained above, content for business online marketing needs to be really good. The glaring question, what is great content? Although it’s definitely subjective, there are several elements that can be found in great content regardless of the subject. Consider the following:

  1. It provides value

Great content provides value and/or insight to the people who read it. This could be teaching them something new, answering a question, or simply entertaining them. This is the factor that will get people to stay on a site longer, attracts links, and inspires social media shares.

  1. It is well written

Great content is always well-written. If there is an example to follow, businesses should strive to publish content that is as informative and well written that it resembles what you might read in a national new magazine such as Newsweek. The tone should be conversational and divided into sections that are easy to digest.

  1. It must be responsive

Your content needs to be easy to read on devices of all sizes. Search engines follow an algorithm that focuses on ensuring that websites have a mobile-friendly design. Hence, your website publishes content that is easy to read on desktops, laptops, cellphones, and tablets.

Online marketing consultants in Charlotte, NC

Looking for social media marketing, SEO, and website design services in the Charlotte region? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing and sending you more traffic and customers