Websites- does my business really need one?
Websites are important. Whether your local business is brand new or has been established for decades, you may be grappling with the question of whether or not you need to have a website (or a website refresh). After all, how important is it really?
The short answer is- very. Did you know that 91% of customers have visited a store specifically because of a website experience? If you don’t have a current and engaging website design, you are missing out on this potential market share.
Research shows that 37% of people use the internet to find a store, or service provider, at least once a month. Optimize your website design and marketing to drive these shoppers to your business. If your company is not online, you may inadvertently be giving potential customers the impression that you are no longer in business.
Where do I start with website design?
Even if you currently have a website for your business, it may not be as productive as you think. With the rising use of mobile devices, it is absolutely critical that a website design be optimized for mobile viewing. Otherwise, customers may skip right over your site.
It is also important that a good website design be easy to browse and manage, customer friendly, and contain all of the information that customers need. If your website is missing an address, phone number, or call to action, you’re also missing out on an opportunity to service customers.
If you are not an expert in website design or online marketing, all of this can seem daunting. In fact, many business owners simply avoid creating or maintaining a website for this very reason. Don’t make the same mistake. If you are concerned about the time, effort, or resources required to optimize your website design, work with an experienced consultant that can help guide your business in the right direction.
Where can I find a website design partner in Charlotte, NC?
If you want to get the most efficiency and impact possible from your website design, work with a foremost expert in the field of online marketing. If your business is located in or around Charlotte NC, consider contacting the experienced team at SCD Consulting Services. They can help you create a website design that will increase visibility for your potential customers and fit with your brand image.
You’ve put a lot of hard work into your business- don’t do it the disservice of trying to create a website on your own. For a functional and professional website design, contact SCD Consulting Services today. Shirley Cress Dudley and her team can help you with social media marketing, online advertising, email marketing, and more.