About social media marketing
Social media marketing is growing in popularity among small and local businesses. It is inexpensive, reaches a large audience, and can be tailored to attract locals or individuals with specific characteristics.
Social media marketing is also a great way to make an authentic and personal connection with your audience. In addition, it can be used to keep your product, service, or brand top of mind with your current and potential customers.
Social media marketing on Facebook
Facebook is the largest social network in the world, and as a result it is a top choice for social media marketing. On average, 1.46 BILLION people log onto Facebook daily, and are considered daily users.
Facebook also offers a lot of tools that can be helpful for local or national social media marketing. You have the ability to create a free business page, where you can provide information about your company and customers can leave feedback and reviews.
You may also want to create a Facebook group to engage or share with a certain subset of the public. And, Facebook advertising can be extremely cost effective and offers a variety of tools to help identify and define your audience and track the efficacy of your campaigns.
Getting started with Facebook social media marketing
Before you jump right in to Facebook, you will want to have a plan and a strategy in place. It is important to know what you want to get out of your social media marketing campaign, as this will necessarily influence the tools that you use.
You should also be realistic about the time, energy, and budget you are able to devote to social media marketing, and ensure that the plan you put in place does not exceed these limits.
Your Charlotte NC social media marketing expert
Are you ready to get your business on Facebook, and start realizing the benefits of increased visibility and customer engagement? If you aren’t already an expert in this space and you want to put your best food forward, consider the benefits of working with an expert online marketing consultant. After all, your business’s reputation is at stake.
If you are located in or around the Charlotte, North Carolina area, consider contacting the digital marketing team at SCD Consulting Services. Founder Shirley Cress Dudley and her experienced staff have years of expertise creating and implementing online marketing strategies, including social media marketing campaigns, for companies all over the US. In addition to assisting with the social media aspect of your business, the team at SCD Consulting Services can help you with website design, search engine optimization, and more. Contact SCD Consulting Services today and learn more about how they can help you grow your business with new or improved online marketing.