Social media marketing is a tricky subject
The trouble with social media marketing is that most people use social media for socializing, not marketing. Blogs, wikis, LinkedIn, Facebook, Twitter, Flickr, YouTube, Instagram and other collaborative forms of media have become a major part of the lives of the average American and an enormous reservoir of attention, but advertising on these sites can come off as intrusive if not done carefully. This is why you need experts to guide you in the creation of effective social media marketing campaigns.
Rather than try to use social media marketing to gain new customers, think of the ways you can use it to retain and benefit the customers you already have. Giving advance notice of upcoming sales and new products is a great way to build your relationship with your customers and secure their loyalty. Letting them know what is happening with your company even when the news is bad helps build trust.
Ads and online presences people want to see
The great advantage of social media marketing is that it is much more likely that everyone who sees your ads is at the very least interested in a product like yours, but it is still not guaranteed. You should still try to make your ads, and your online presence, something that people want to look at.
An advertising mascot with a distinct personality, like “Mayhem” of Allstate Insurance or “Captain Obvious” of hotels.com, gives people a reason to become fans and follow your advertising for its own sake, and this is always welcome. In this vein, some companies have given their Twitter handle a personality of its own, allowing it a touch of snark. The restaurant chain Wendy’s in particular has become famous for this. But be careful — the wrong joke, or a joke at the wrong time or the wrong occasion, can be disastrous for your brand, not to mention something that you would probably want to avoid on general principles.
Social media marketing help in Charlotte
SCD Consulting Services provides concierge online marketing services for medical and dental practices and other small to medium sized businesses, including social media marketing services. We create, optimize and maintain social media accounts for local businesses to help them attract more customers. After the initial four to six weeks, we will be happy to teach an employee of yours how to maintain and monitor your social media accounts. We offer a large selection of marketing services, which are customized for whatever your company needs in order to dominate its market area. Our services are available to any business or practice in the United States. We only promote one company in any given service area in any city. Call today to get started.