Social media marketing for the future
Social media marketing has the potential to help you grow your revenue, far in excess of what you spend. In fact, most marketers will tell you it yields one of the highest-ROI of online marketing platforms. However, social media marketing has become increasingly more competitive and saturated. Organic reach is declining, and that means that we are about to experience a paradigm shift in which only the strongest marketing plans will thrive.
Consider three intimidating realities as you go forward with your social media marketing strategy:
- It takes a lot of time and effort to be successful
You cannot just signup and show up and expect to start seeing an increase in revenue or conversions. Consider the following:
- It takes time and effort to build an engaging social media presence.
- It take months, even years to have a thorough understanding of your target market.
- Messaging must be carefully crafted and your posts adeptly timed.
- Companies need to be consistently active and engaging with their audience
It takes some time to generate a significant following, and because no matter how well you plan, you are going to make some mistakes when you are first starting out.
- Social media ROI depends on multiple marketing channels
The strength of your social media campaign will largely depend upon the strength of your efforts in competition with other companies. The numbers can become skewed in favor of brands with big radio and TV advertising budgets, because they already have a spent big on those marketing efforts with an already-existing audience.
- Some industries are better suited for social media marketing than others
Nearly every industry can be successful on social media; almost any company has the potential to see a positive ROI using social media marketing. However, some industries are going to have an easier time than others. For example, clothing retailers or car dealerships are two industries with strong visuals and engaging content topics. Juxtapose those industries against residential plumbing or pest control. In the former, you have industries that are mass-marketed to a demographic that uses social media heavily, while the latter is driven more by an episodic need and are in what would be typically considered a “boring” industry. The key to success is being a leader in your industry.
Social media marketing experts in Charlotte, NC
Looking for social media help, SEO, and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing.