SCD Consulting Services

About online marketing

If you are a small business owner in the Charlotte NC area, you probably already know that to be competitive in your market, you need to be reaching your customers online. After all, 88% of online shoppers read reviews to determine the quality of a local business. If your company doesn’t have a strong online presence, you are probably missing out on potential marketing with SCD Consulting Services in Charlotte NC

Online marketing can take many forms. At its simplest, it can be having a basic webpage or company information indexed online. Studies have shown that a business’s address and contact information are the two most important pieces of information that customers look for online.

From an established online presence, you can expand your online marketing to include:
• Search engine optimization- strategies that ensure your business is located near the top of search results for key phrases related to your product or service
• Social media marketing- maintaining visibility and establishing a connection with customer through mediums like Twitter, Facebook, LinkedIn, and Snapchat.
• Email marketing- pushing promotions to your customers and potential customers via email
• Pay per Click- Advertising that drives customers to your website

These are only a sampling of the many facets of online marketing that can help build your business.

Strategies for your small business
Where to start? That is the question that faces a lot of small business owners as they contemplate their online marketing strategy. In fact, it can seem so overwhelming that you may be tempted to avoid online marketing altogether. However, this decreases your ability to grow market share.

For many small businesses, an online coach or consulting service is the best choice to develop and implement a solid online marketing strategy. This gives you the benefit of expert advice and guidance and leaves you free to focus on the core aspects of your business. A consultant can help develop a comprehensive and cohesive online marketing strategy that encompasses all of the elements important to your business.

Finding a partner for small business online marketing
In the Charlotte NC area, SCD Consulting Services is recognized as an established expert in online marketing campaigns for small and local businesses. Entrepreneur Shirley Cress Dudley and her team have helped dozens of businesses in Charlotte NC and throughout the United States reach more customers and grow their market share.

Whether you are looking for email marketing, search engine optimization, website building, pay per click, or just a general online marketing strategy, Shirley Cress Dudley and the team at SCD Consulting Services can help design a solution that is right for your business needs. Contact SCD Consulting Services today to learn more about how they can help you grow your business by expanding your online presence.