Digital marketing in 2019
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Digital marketing is the umbrella under which we reach out to prospective customers on mobile devices. This is crucial because more users are spending a greater amount of time engaged with their mobile device than ever before. You can expect this trend to continue to grow. We want to help you understand the art and the science of marketing your business to appeal to mobile device users. Mobile marketing provides potential customers who use smartphones, with personalized and timely information, making sure that they can get the products and/or services that they need exactly when they need it.
The advantage of story telling
Storytelling in social media posts as well as content material, gives your brand identity, likeability, and the ability to connect with your customers. You do not have to create the next great mini-series, but you will need to provide a compelling, coherent narrative that listeners can relate to. This is the way to bridge the gap between buyer and seller, personalizing the message that is being shared. This is the truth, no matter what industry, no matter what audience. The key to establishing a productive, on-going relationship with your customers is storytelling.
Storytelling puts your customers on your ‘team’
Business has long been dominated by an ‘us versus them’ mentality. This environment exists because companies rarely tried to build a rapport with customers. While buyers were trying to get products or services for low prices, businesses were attempting to make a profit off of products or services. In the end, customers and companies came to see themselves as being on opposing teams. The storytelling approach to marketing makes the customer’s problem the antagonist, which can only be solved when buyers and sellers work together.
The benefits of digital marketing
Today’s brand of digital marketing can be very effective when it comes to building relationships. You can reach out and cause your customers to think of your company as a visible apart of their digital life, if you will. To develop such an effective customer relationship, your marketing campaigns will have to be used to tell the story.
Digital marketing in the Charlotte region
Looking for social media marketing, SEO, and website design services in the Charlotte region? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing and sending you more traffic and customers.