SCD Consulting Services

Digital marketing strategy for a great online presence

Digital marketing has become more and more important. The best way to approach digital marketing is to have a strategy from the beginning. Figure out who you are trying to reach and what you are trying to tell them before you begin. To do this, know the keywords your customers are looking for. Implement this strategy using your blog and updating it regularly. Keep track of your online image and maintain it carefully.

All this is something close to a full-time job, and you already have one. You are the number one expert on your business and what it can do for its customers, and you should have a pretty good notion of who your customers are, but things like search engine optimization (SEO) are not your field of expertise. Unless your business is marketing, you would not try to do it yourself. Instead, you would hire another company to do it for you. This is also a good idea with digital marketing — hire people who do it for a living, tell them what you want your customers to know and let them take it from there.

Online marketing with video and text

Online articles and short videos should both be included in your online marketing plan. In the case of online articles, you should look for experts who can weave your keywords into the text of the article naturally. Try to find an interesting way to talk about what you do and how you do it, so that potential customers will know you are an expert and think of you when they think of your product or field.

The trick, especially with video advertising, is to make your advertisements enjoyable to watch for their own sake, for information or entertainment. TV shows and newspapers are largely paid for with advertising, but no one goes to them to see the ads (except possibly for some people during the Super Bowl.) In digital marketing, you cannot always count on the ability to fund another message and piggyback on it. You may need to create things people will want to read and see.

Digital marketing expertise in Charlotte, NC

SCD Consulting Services provides concierge online marketing services for small to medium sized businesses, especially medical and dental practices. We help local businesses attract more customers by using SEO to strengthen their presence on the Internet. We offer a large selection of marketing services, which are customized for whatever your company needs in order to dominate its market area. We offer the best SEO in Charlotte, but our services are available to any business or practice in the United States. We only promote one company in any given service area in any city. Contact us today to get started with digital marketing.