Digital marketing extends beyond exclusive use of the internet. The decision to implement a digital marketing strategy is an easy one. However, since marketing strategies evolve over time, it is wise to understand the most important ways for businesses to keep their marketing strategy effective. Here are a 3 of the more important digital marketing strategies that every company should consider.
- Video can be crucial
It is almost impossible to surf the internet and not watch videos. Video is an extremely venue to engage with your target audience in a striking and compelling way. Some companies will tell you that there is no better way to embark on a marketing campaign than to employ the use of video. Potential customers are more likely to drop their guard and willingly view a commercial. Especially if the video is animated. Video allows consumers to watch or listen to an ad without devoting a large portion of their concentration to reading copy.
- Interactive emails
A surprising number of individuals find that there is something gratifying about being able to interact with emails. Interactive email has become a much-used tool in digital marketing. Customers open their email and without clicking away, they can add items to their carts, choose colors and styles, or even play games in their inbox. Potential customers appreciate this added functionality. When it is done right, it may convince them to interact with email even more. Sending out interactive emails can change your click through rate dramatically. You will stand out from the “run-of-the-mill” marketing email that they have become accustomed to and will perceive that your company is a step ahead of the rest.
- Mobile is bigger than ever
The days of catering primarily to desktop computer use is quickly coming to an end. The advent of the smart phone means that use of mobile devices as a way of connecting to the internet has exploded. Responsive Web design is the approach that suggests that websites should be as functional and look as good on a mobile device as it does on a laptop or desk top computer.
Marketing managers are assigned the task of ensuring that all visitors will have the best experience possible when visiting the website. In addition to this, Google penalizes websites that do not have adequate mobile optimization.
Digital marketing in the Charlotte region
Are you looking for digital marketing, SEO, and website design services in the Charlotte region? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective digital marketing and sending you more traffic and customers.