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About social media marketing

Social media marketing is a hot topic in the digital marketing industry. Today, the majority of Americans have some kind of social media presence on at least one platform. Many individuals, especially younger ones, spend hours each day connected to multiple social media outlets. Social media has become an integral part of daily life, and it is also a key way to reach customers and potential customers for your business.

There are many different facets of social media marketing. For example, you can use social media to promote your business:

  • By creating an online presence and buying paid placement (advertising) that exposes your business accounts to potential customers
  • By providing subject matter expertise, such as articles or blog posts, that enhance the reputation of your business and establish you as a leader or expert in your field
  • To connect with existing or new customers and learn more about their likes and dislikes
  • To give additional visibility to promotions or specials that will draw clients or customers into your business.

These are just a few of the many ways that social media marketing can enhance your business and help you gain visibility and market share. A digital marketing consultant can help you identify even more strategies to strengthen your online presence.

Pitfalls of social media marketing

While there are many benefits to social media marketing, you also need to be careful of how you manage your accounts and what type of content you promote and share. Anything you do in the digital space is permanent; and if you make a mistake or post ill-judged content, it has the capacity to go viral and negatively reflect on your business.

You will also want to make sure that your social media activity is authentic, genuine, reflects the culture and image of your business, and resonates with your audience. It can take some expertise to perfect the tone and content that will best present your company.

Your Charlotte NC social media marketing partner

In order to avoid the potential pitfalls associated with implementing social media marketing, and to make sure that you are setting up the best possible strategy for your business, consider working with a foremost expert in digital marketing. If your business is located in or around Charlotte NC, you may want to contact the experienced team at SCD Consulting Services to help you with your company’s social media marketing strategy.

SCD Consulting Services can help design and implement your social media marketing, and can even train someone from your business to maintain and update the accounts. In addition to social media marketing services, SCD Consulting offers a comprehensive suite of available digital marketing expertise. Learn how to harness the power of digital marketing for your business today- contact SCD Consulting Services.