Social media marketing: Growing your business

Social media marketing growth

Social media marketing has quickly become an integral element to a digital marketing strategy. Nielsen reports that 80% of corporations in America are now using social media to help expand their client base and build relationships with new customers.

Your small business may not be on the same par with Fortune 500 companies, but you can still utilize the same best practices to grow your own business. When used correctly, social media marketing can help provide exposure, build and shape brand image, and introduce your business to new potential customers. Best of all, this can be done at limited cost.

How businesses use social media marketing

Some of the key reasons that businesses engage in social media marketing include:

1. Creating connections that foster brand loyalty
2. Targeted and cost effective way of reaching your intended audience
3. Improve client/customer retention rates
4. Drive customers to your website; increase traffic and conversions
5. Keep a pulse on the competition; understand what they are doing and how they are marketing

This is only a small sampling of the ways you can harness social media to improve and grow your business.

Your social media marketing strategy

There is no one size fits all strategy for this. Instead, your approach should be tailored to the type of business you are running and your specific goals. For example, a physician may find that sharing authoritative articles on LinkedIn helps build his or her image as an expert in the field. However, this would be an ineffective strategy for fashion forward boutique owner, who may get more value out of sharing aspirational photographs to Instagram followers.

The platforms you use, the content you use them for, and even the frequency of your social media use and interactions should be part of a tailored social media marketing strategy, unique to your business.

Charlotte NC social media marketing expert

Are you concerned that you lack the time or the online marketing expertise to create and manage a holistic and successful social media marketing strategy for your business? If so, the best choice for you may be to partner with an experienced consultant with years of digital marketing expertise. If your business is located in or near the Charlotte NC area, contact the expert team at SCD Consulting Services. They can work with you to develop and set up a customized social media marketing plan, which can then be transitioned to your team for maintenance.

SCD Consulting Services offers more than just social media marketing- they can provide a full complement of online marketing services to help increase your reach and bring new customers to your business. Contact SCD Consulting Services today to learn more about how they can help your organization grow.