What is social media marketing?
The primary role of social media marketing is to build awareness about your company and its products or services through the various social media channels. Successful social media marketing campaigns will drive traffic to a website, increase the prominence of a product, and to gain more social media followers. There are numerous social media platforms, the key is to find out which one(s) are most appropriate for your business.
Is social media marketing important?
Social Media marketing is the fastest way to spread the word about what is going on inside your company. A post can go viral, spreading a message much faster than traditional media channels. This is because millions of people spend a good amount of their time on social media networks. Because of smartphones, people carry social media with them 24 hours a day. Recent studies reveal increasing numbers of companies are finding new customers on social media platforms.
How can my company take advantage of social media?
Social media marketing is extremely effective, and even beginners can build a proper social media presence. Read on, and consider the following tips to get started:
- You must determine which social media platform(s) to use
- Create clear and concise social media profiles
- Link your website or blog to your social media pages
- Prominently display social media buttons on your website
- Find and follow the influencers on your chosen platforms
- Make sure that you balance between following and followers
- Share engaging content in the form of text, images, or videos
- Post regularly and consistently
- It is crucial that you follow back
- Be patient… social media is a marathon
There are four important factors for a successful social media marketing strategy:
- It is important to engage in the platforms that are more suited to your target audience, with an easily shareable connection between your social media page and website.
- It is crucial that you follow the right people and be followed by the right people.
- Consistently share relevant and interesting content.
- Respond appropriately to customer comments/complaints/suggestions/questions in a timely manner.
Social media marketing experts in Charlotte, NC
Are you searching for social media expertise, SEO, or website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing.