Google AdWords for your business

Google AdWords should not be a new phrase to you if you are in business. Are you just hearing about PPC marketing or curious to know more, or are you willing to use PPC for your business, but aren’t sure where or how to start? You’ve come to the right place! Let’s SDC guide you through Google Ads PPC. Our smart strategy means your ads reach the right audience at the right time and PPC doesn’t have to be complicated. Make the most of your website, let’s tell you how!

Google AdWords, what it is?

Google AdWords is an old term for Google Ads.

Google Ads is the single most popular PPC advertising system in the whole world. The Google Ads platform allows businesses to create marketing ads that appear on Google’s search engine and other Google platforms.

Now, Google Ads operates on a PPC (pay-per-click) model. How does this work? Users bid on keywords and pay each time there’s a click on their ads. Every time there’s a search request, Google searches through the pool of Ads advertisers and selects a set of advertisers to appear in the valuable ad space on its search results page. These “winners” are chosen based on certain factors, which include the quality and relevance of their keywords and ad campaigns, and same as the size of their keyword bids. Advertisers who get to appear on Google page results are based on the advertiser’s Ad Rank.

What is PPC?

In Google Ads, PPC means pay-per-click, it is a model of internet marketing in which business owners that want to be featured in Google Ads pay a fee each time one of their ads is clicked. Essentially, this also serves as a means of buying traffic to your site, rather than attempting to “earn” this traffic organically. SE advertising is one of the most popular forms of PPC. This allows advertisers to bid for ad placement in a search engine’s sponsored links so that when someone is searching on a keyword that is related to their business, Google can also pop up their products. For example, if you bid on the keyword “PPC software,” your ad might show up in the very top spot on the Google results page.