SCD Consulting Services

Digital marketing for the Charlotte market

Charlotte NC Digital marketing managers and strategists have a difficult and monumental task. Just as sales managers must come up with increased performance year after year, digital marketing mangers must come up with increased sales results, and on top of that, they must create a consistent cascade of online content that will drive sales. Creating high-quality blog posts, videos, updates, and infographics takes significant effort; not only to produce, but also that fits into the overall digital marketing strategy.

Planning to create enough content

When you are responsible for developing a digital marketing strategy from scratch, creating enough content is probably your most monumental task. No matter when you start, you probably will not have enough content to make an impact. Believe it or not, the real problem not knowing how to create a long-term plan. Meeting your goals starts with the development of an editorial calendar. It’s important to that your marketing team will use to map out digital content for a specified period of time.

Establish your topics

It’s your job to identify topics of discussion that are relevant to your target audience. You need to be proactive and research your audience to determine what are the consumer needs and how your company’s expertise meets those needs. Listen to what their needs are, and you will get a very good understanding of what type of content resonates with them. Research what topics are being covered by other leaders in your industry and determine which ones are seeing the best engagement numbers?

Relevant keywords and algorithms

You will need to know the keywords that are most relevant to your industry and find out if any new ones have developed. This will give you strong clues as to the most effective topics and allow you to utilize them. You will also need to be well-versed and stay up to date on social media algorithms, so you can adjust your strategy to bring in more traffic.

Seek consistency

You will need to determine how often to post your content. It seems there is no definitive answer when it comes to how often you should publish digital content. The one thing that is definitive, is that consistency matters a lot more than frequency. Content should be posted like clockwork at regular times. This establishes you as a reliable source and authority in your industry.

Digital marketing for the Charlotte region

Looking for social media marketing, SEO, and website design services in the Charlotte region? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective social media marketing and sending you more traffic and customers.