How does your website look to you?
Website design carries many elements that are just as applicable to our digital marketing and online presence. Early in my career, I worked as a merchandise manager for a big box store. One of the first things that my store manager and mentor taught me was to be aware of “store blindness.” He advised me that every time I made a walkthrough, to go through the store from a different direction. The principle behind this was that if we look at something from the same point of view, we become comfortable with how it looks… including the things that are wrong. If your company has had the same website since 2009, you probably have some issues to which you are completely unaware.
Website design in Charlotte
Website blindness is a huge problem for many businesses across all industries. Your web design is crucial to generating new customers, and if it is wrong, it can be the single most important element keeping you from increasing revenue. Potential customers use the Internet to find local products and services more than ever before. They go right to their phone, laptop, tablet, or desktop to find what they need.
Your business is judged by your website
Are you aware that most people will judge the quality of your business by the appearance and functionality of your website? The first impression of your website determines whether they will look deeper into your business, or simply leave and search for another company. Do you have “store blindness?” Do your customers see old photos and out of date information when they visit your site? Are your graphics inspiring or boring? Is your logo outdated? Does your key pages have a strong call to action? Is your contact information prominent? These are just a few of the things that can drive an interested customer into the hands of your competition.
Is your website responsive on mobile devices?
More than 50% of all searches are performed on a smartphone or a tablet. Independent testing has shown that Google’s algorithm favors websites that provide mobile users with a fluid and efficient experience. Consider the minimum functionality that your website design must have:
- An efficient design that creates a great first impression
- Navigation that makes things easy to find
- Your phone number listed prominently on the homepage
- A mobile responsive design that people can view on all devices
- Current photos and information
- Your accreditations and memberships
- A modern logo and branding
Great website design can make or break your business. If you need assistance contact a local web design expert who can help you to stand out from your competition.
Website design by Charlotte SEO expert, Shirley Cress Dudley
Looking for local SEO and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective website design, moving your business to the top of the search engines, sending you more traffic and customers.