What is Digital marketing?
Digital marketing is getting your business in front of countless prospective customers through various platforms on the Internet which includes:
- The use of social media
- Search engines
Marketing your business takes a lot of effort, time, and money. Traditional advertising includes newspapers, radio, television, direct mail, and billboards has been around for decades. Digital marketing takes your message directly to your target audience. With millions of people using the internet every day, there are an infinite number of opportunities to get your product or service in front of prospective customers. Digital marketing uses many methods such as banner ads, promotional emails, and social media posting.
The benefits of digital marketing
Digital marketing gives you unique benefits that you will not find in other advertising and promotion avenues.
- Digital marketing is cost-effective
Traditional forms of marketing cost companies a fortune, with most efforts providing very little ROI. The internet provides a very efficient way to expand and engage with your audience. It is much less expensive, if a plan is in place that helps pinpoint your target audience.
- Digital marketing is focused
Digital marketing allows you to target the specific demographics of your customer. You can set your message to show up on websites your prospects are likely to visit. You can make your company visible to certain industries and/or geographic locations. You can target by age or education range in some cases.
- Digital marketing builds relationships
When performed properly, this becomes helpful to your prospects. It can be a vehicle to offer solutions. It is also more effective at starting conversations and building trust than other types of marketing.
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