The best website design experts know that designing a Fashion website is different from other websites’ industries because Fashion isn’t transactional. Customers pay for more than just the product’s features. They also pay for the experience and aspiration. The emotions the website evokes in them have an important role in making them take out their credit card and place the order.
Best website design experts in the fashion industry
Website designs for fashion stores need to be user-friendly, quick to load, mobile responsive but there is more to it. Yes, there is more to it. From our experience as one of the best website experts in Charlotte, we have figured out a few eCommerce website design principles that when put inaction result in a visually compelling and differentiated online shopping experience that’s not only functional, visually compelling, but also converts.
Good Fashion websites use negative spacing to their advantage
Website design experts state that the user interfaces of a fashion website have generous usage of white or empty space. But why? Empty spaces or negative spaces on the website represent luxury and exclusivity. Designers use negative space just as how a musician would use silence between musical notes. However, the fastest and easiest way to kill a fashion website design is to clutter it and fill space with call-to-actions, icons, banners, etc.
Website comprehensive brand identity
Website design experts explain that consistent visual branding is vital in all industries but mandatory in the fashion industry, especially when it comes to designing the UX/UI of a fashion website. To build a compelling fashion website, what is required is more than just the logo. Color palettes, the font used for headings, paragraphs, icon sets, you need to know all this. The background colors of the products need to be defined in advance. Packaging plays an extremely crucial role in increasing the perceived value of the brand. Without a complete brand identity and set visual guidelines, a brand will keep struggling to achieve a consistent shopping experience. A good fashion website is communicated.
Best website design experts in Charlotte, NC
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