SEO marketing strategy
SEO is the beginning of a marketing strategy that ensures that your website and your business will be recognized as an online authority in your industry. SEO is the process that makes sure your business is identified quickly and efficiently by the Google search engine. Follow the tips and guidelines we provide here, and you’ll be running an optimized digital marketing strategy.
- Start with superior keyword research
Do not fool yourself: An SEO strategy without effective keyword research is doomed. It is crucial to be sure that you are targeting the right keyword. Be sure that every page on your website is targeting at least one specific keyword or topic. You can use Google’s free Keyword Planner, a tool that determines what consumers in your industry care about.
2. Content is king
Do not carry the attitude that content is simply a means to an end. Potential customers are going to read your content. If the subject matter is boring, the writing shoddy, or the message is incoherent, you can be sure that they won’t be coming back to your website.
3. Don’t forget long-tail keywords.
Long-tail keywords are made up of three to four specific keyword phrases that prospective customers tend to fixate on. Utilizing long-tail keywords is crucial to understanding how consumers actually use search engines. Hardly anyone ever types just one-word searches. They usually write a fairly descriptive query.
4. Optimize for mobile
If your website is not optimized to look good on mobile phones and tablets, you are going to be at a serious disadvantage to your competition. Studies have shown that consumers search and shop on mobile devices now more than ever. As far as Google is concerned, mobile rankings are the new status quo. If you are not sure that your website is mobile friendly, check out Google’s mobile-friendly test tool.
5. Focus on UX
With regard to your website, every business owner should be asking, “will website visitors like this?” Optimizing your images, make sure that your headings are well-structured, and your website should be easy to navigate. When your website is optimized, it can only offer a positive user experience. Just like a brick and mortar store, once you get them there, you want to keep them coming back.
SEO marketing experts in Charlotte, NC
Looking for SEO, and website design services in the Charlotte area? Do you want impressive results? An investment in your online presence more than pays for itself. SCD Consulting Services can get the job done. Shirley Cress Dudley and her consulting team are experts in their field. Their goal is to help you achieve a consistently high-ranking position on a wide variety of search engines and business directories. You can expect extraordinary results because the focus is singularly on your business, and not competitors in your market area. In other words, if they provide you with online marketing services, they will not work with a business that competes in your market, if you are the client. Call SCD Consulting Services today, as this team of professionals look forward to talking with you, learning about your business, and helping you focus on what you do best. It will be your giant step towards effective SEO marketing and sending you more traffic and customers.