SCD Consulting Services

Search engine optimization (SEO)

You finally decide to focus on search engine optimization (SEO) as your primary traffic strategy, so that Facebook, Yahoo, Bing, and Google can send you thousands of visitors per day, with no cost. You did all the research for your website, expecting to see your site start showing for the search results.

And yes, but it does. However, you have done everything possible to break on the first page, but you couldn’t. Here are the most common SEO mistakes we have seen, as well as advice on how to correct them:

Choosing the wrong keywords

Optimizing your website is all about the keyword. One of the most common mistakes people make is ignoring search engine rule. Using a long-tail keyword or choosing the wrong keyword will hurt your search engine optimization. While you may describe your products and service in a particular way, it is essential to understand the words your audience will input in the search engine. Sometimes your keyword may point to something different or too common. Either way, you have to adjust and research the likely keywords your customers might choose. It would help if you did your background research before optimization.

Crowding your content with keyword

You might believe crowding your content with a keyword in every paragraph will boost your ratings. That strategy is entirely wrong. Overusing your keywords in your content will be registered as spamming on search engines, which means it hurts your SEO performance. That’s why overusing your keyword, or keyword stuffing will not bring SEO success for your website. Such an approach will only make your content useless and unnatural for your intended audience

Publishing non-original content

One of the common mistakes people make is related to the quality of their content. Back in the day, duplicating content was a common thing, but today’s search engine discourages the method. Search engines see copying and plagiarizing as spammy. Instead of copying and spanning contents into a new shape, why not invest in creating original and meaningful content. That’s the only way to rank your website.

Skipping title tags & meta descriptions

Optimizing your content does not end with keywords and creating quality content. Title tags and meta descriptions are a vital part element of search engine optimization (SEO) and should not be ignored. Ignoring those means you missed a massive opportunity of optimizing your content.

Search engine optimization for Charlotte businesses

There so many SEO mistakes you can make that will hurt your website optimization. The good news is that we are here to help. Shirley Cress Dudley and her team of experts are here to help you achieve consistently high rankings across a wide variety of search engines. SCD Consulting Services are ready to walk you through the search engine optimization (SEO) and ensure you get value for every dollar spent. We have the experience, resources, and knowledge to build your brand and make your businesses global.  Contact SCD Consulting Services today, your Charlotte concierge online marketing team for top SEO results.